Resources
Articles, the weekly newsletter, free live sessions, and customer stories. Everything we publish on content-led growth and the agentic systems behind it. All free.
Lightning Sessions
See upcomingSessions we have already run. Free, and each one builds a working agent end to end. Upcoming dates are on the sessions page.
Set Up Content Agent That Sounds Like You
Generic AI content is a positioning problem, not a model problem. Build a content agent in Claude that learns your voice and turns rough ideas into ready-to-review drafts.
Setup Claude for Consultants & Marketing Teams
You rebuild the same client or campaign work from scratch on every new engagement, because nothing carries over from the last one. Set Claude up once with the context it needs, and every new engagement starts from a running system instead.
Build AI Outbound Agents with Claude Code & Claude Cowork
You copy the same template into every outbound message by hand, one at a time. Build an agent that reads the signal and drafts the message instead, and waits for your approval before it sends.
Build No-Code Marketing Agents with Claude Code & Cowork
You keep adding tools that each do one task, so the work still moves through you at every step. Build a small team of marketing agents in Claude, no code, that hand off to each other instead.
AI-First Growth: Live Build AI Agents for Outbound + Inbound
You run outbound and inbound as two separate efforts, each missing what the other already knows. Build the agents that connect them live, in one session.
Workshops
Paid and hands-on. One sitting, and you walk out with a working agent you built yourself.
The Cohort
The full programme, with a group and over several weeks. Build and govern the whole agent team, not one agent.
One lesson a week, in your inbox
Practical writing on turning your point of view into quality pipeline. Free, and you can leave whenever you want.
Customer stories
View allFrom technical credibility to a client pipeline
Deep technical expertise, no demand engine. We built him a positioned business with a real pipeline.
From doing it by feel to a system her team can run
Tania was building by instinct. We gave her a framework, and she built two master agents with 10+ sub-agents underneath: a structured system her team can run.
Ready to turn a point of view into pipeline?
This is the same system I build with clients: positioning first, then agents that run it in your voice.