The product growth and conversion leader behind the system
Grace Man founded AI Strategy League to help B2B growth, marketing, and product teams win the right customers and keep them, run by agentic AI. She spent fifteen years leading product growth, conversion, and web optimization inside Microsoft, Pfizer, and Canon, and now runs her own business on the exact system she teaches.
Trusted by teams and leaders at
Grace Man
Grace builds agentic AI that creates, runs, and measures B2B growth: landing pages, web journeys, content, outbound, and CRM. She led product growth, conversion, and web optimization inside Microsoft and Canon, delivering up to 50 percent month-on-month conversion uplift and influencing more than $2B in revenue. That experience is the credibility engine; she left to build her own business and runs it on the exact system she teaches. She has trained and coached over 3,000 professionals in agentic AI, with learners from Google, Microsoft, and Meta.
We led product growth and conversion inside the biggest companies.
Our founder Grace led product growth, conversion, and web optimization inside Microsoft, Pfizer, and Canon, influencing more than $2B in revenue.
Fifteen years of the real thing: up to 50% month-on-month conversion uplift through A/B testing and UX experimentation, 90%+ growth across 12 markets, checkout and funnels rebuilt to convert. That is the credibility engine, not the pitch.
She left to build her own business, and runs it on the exact system we teach: build the experience, run the outreach, and measure what converts, all on agents she owns. Not theory from the sidelines.
A career in product growth, conversion, and web optimization
- 01
Microsoft, product growth and CRO
Delivered up to 50% month-on-month conversion uplift through an A/B testing and experimentation program, product-page and journey optimization, and product analytics across Microsoft 365, Surface, and Xbox, and influenced more than $2B in revenue.
- 02
Canon EMEA, Web Analyst
Drove 90%+ year-on-year growth across 12 markets, rebuilding analytics infrastructure and driving performance marketing, product analytics, CRO, and CRM.
- 03
Go City and fintech
Owned the growth P&L and cut checkout drop-off 40 to 50% by redesigning checkout UX and payment flows. Scaled a fintech app from $0 to $105K per month.
- 04
Went AI-native
When AI changed what a team could do, she rebuilt the whole growth motion as a multi-agent operating system, in public.
- 05
AI Strategy League
Founded ASL: B2B agentic AI for conversion, pipeline, and enterprise ABM. 3,000+ trained and coached, 10,000+ educated.
A trusted voice on agentic AI
Grace chairs and keynotes at the industry's biggest AI and marketing stages, making complex agentic systems clear and practical for thousands of leaders.
Keynoted and chaired at
Trusted by product and growth leaders
"Grace brings a rare blend of clarity, energy, and deep expertise to the stage, making complex AI concepts accessible. What sets her apart is her strategic insight into how AI drives real business outcomes."
"Grace is the definition of an expert who walks the talk. She combines deep knowledge with a clear, strategic communication style, and she is not only an AI expert but an experienced marketer."
"Grace provided nuanced approaches to creating value for target customers, and connected the dots on the future potential of the product. If you are looking for feedback on AI-enabled products, I recommend speaking to Grace."
"Grace gave us a clear framework for setting goals for AI projects, defining workflows, and establishing governance, with live demos building agents for prospecting, outbound, and content."
The operating system runs the business first
The day-to-day work runs on a multi-agent operating system, governed by a human on every send: research, lead, content, outbound, and CRM master agents, each spinning up its own sub-agents. Grace leads the strategy and approves the work. It is the same system she teaches teams to run.
Run the system, or learn it
Run the agentic growth system on your own business with Retention Engine, or start with the newsletter and live sessions and learn it in a workshop or cohort.