Group agentic AI training for GTM and marketing.
Your team has the AI tools. The Academy closes the gap to capability: what to build for your funnel, how to run it, and how to tell good output from bad. Taught inside one domain, on your own live work, against a measurement framework agreed before we start.
One-time training creates a spike. Capability needs a cadence.
The tools change every quarter, and the person who built the good thing eventually moves on. A single training day cannot survive either. So the Academy starts as a workshop or a full program and continues as a subscription, because that is the only shape that matches how fast the ground moves.
Six things your team leaves with.
Architecture
What to build, what not to build, and in what order. The decision that saves the most money is the one about what you skip.
Context and voice
The context files and skills that make every output sound like your brand instead of generic AI.
The agent builds
Research, lead, content, outbound, and CRM. Built live, on your own funnel and your own CRM, by your own people.
The operating rhythm
Monitor, Analyze, Plan, Execute as a weekly cadence, so the system gets run rather than admired.
Governance
A named Operator, Reviewer, and Approver on every agent. Nothing sends itself, and everyone knows who signs off.
Measurement
The KPIs and the ROI frame agreed before the training starts, so there is a number to check against afterward.
Three formats. Most teams start with the first.
Team workshop
Half a day or a full day, live, for five to fifteen people. The lowest-risk way to test us: one purchase order, no procurement. Your team leaves having built something on your own funnel, not having watched a demo.
The full program
Four to six weeks of live sessions and build work for one team, scoped to your stage. Architecture, the first agents, the operating rhythm, and the KPIs and ROI it will be measured against.
Ongoing subscription
Where the capability stops decaying. The full library kept current, a live build every month, a private office hour, and onboarding for every new joiner at no extra cost. Your workshop fee credits against the first quarter.
We meet your team where it actually is.
Six stages, and most teams are in the first two. Hover the one that sounds like your week.
What leaders are saying
Growth, GTM, marketing, and operations leaders who put the frameworks and the training to work inside their own teams.
"Grace did a great job providing an overall framework for how to set goals for AI projects, define workflows, and establish governance. She combined this with live demos on building agents for surfacing prospects that match your ICP, establishing an outbound sequence of LinkedIn or email communications, and developing content for various platforms."
Craig Premo, Director of Marketing, RosmanSearchGoals, workflows, governance, agents that surface prospects matching your ICP, and the outbound behind them. That is the agentic growth system, listed back to us by a Director of Marketing.
"This course put structure around things I'd been doing by feel. Grace's frameworks build on each other; every module sharpened the last, and she makes strategy and AI in marketing converge in a way that's practical. The live demos make it all click, and I left every session full of ideas."
Tania Millan, Sr. Manager, Digital Experience & Strategy, Forum HealthStructure around what a senior operator was already doing by feel. That is the whole job: turn instinct into a system the rest of the team can run.
"Hands-on and interactive. Good at showing that it is possible to build a stable context structure and then interesting content from small everyday snippets like transcripts."
Maibritt Harritz Grosen, Chief Operations Officer, ClearwaterThe stable context structure decides everything downstream: whether your agents sound like you, or like generic AI written for everyone and therefore no one.
What you are actually thinking
A general course teaches the tool. This teaches the application, inside one domain. Your team does not leave knowing how to prompt. They leave with agents running on your funnel, a standard for reviewing the output, and a number to measure it against.
A workshop runs well between five and fifteen. The subscription is priced by seat, and seats can grow across marketing, then sales and RevOps, as adoption spreads.
No. Everything is directed in plain language. Where code is involved, AI writes it and we show your team how to direct it. The people who own the GTM outcome are the right people to train.
Everything your team builds. Every agent, prompt, template, and context file sits on your own stack and stays yours. There is no platform of ours to stay subscribed to in order to keep using what you built.
It depends on team size and the format you start with. Talk to Grace and you will get a scoped number in writing before anything begins.
Bring your live GTM work. Your team builds on it.
We scope the use cases, the stage, and the measurement in writing before anything starts.