See exactly where your signals leak.
A one-off audit of your funnel against the five stages of the signal loop. We show you where every buyer and product signal drops, what it costs you in pipeline, and the exact fixes, in order. A clear plan, in days.
Audited by the team that ran conversion inside Microsoft and Canon, on more than $2B in revenue.
Your funnel, against the five signals
We audit each stage of the signal loop on your real funnel: what we check, and the outcome it produces. Nothing vague, a specific ranked list you can act on.
Watch — do you capture the signals?
Which buyer signals you track (page visits, intent, account fit, return behaviour, product usage), what you are missing, and whether firmographic fit, behavioural intent, and product-qualified leads are combined into one lead score, or left as separate data no one can act on.
OutcomeThe signals you should be watching, scored as one.Trigger — do signals fire the right move?
Your triggered responses (pages, messages, next steps), whether they match the signal, whether hot leads get an SLA on follow-up speed, and whether there is a nurture middle or only "book a meeting" and nothing.
OutcomeThe moves that misfire, and the leads going cold in the gap.Find the leak — where does the funnel drop?
Every stage on your real analytics, heatmaps, and session replays: visitor to lead to MQL to SQL, the biggest drop-offs and the cause of each. Where a low MQL-to-SQL rate is a definition problem, not a volume one.
OutcomeYour funnel with the leaks ranked, the MQL-to-SQL gap named.Fix — does what you have convert?
Your MQL definition and lead scoring, and your pages against what converts: one primary CTA instead of five competing, a concrete outcome above the fold, proof beside the ask, and a commitment ladder for buyers still in research mode.
OutcomeThe specific fixes, from the definition to the page, in priority order.Loop — does anything compound?
Whether you measure at every stage, whether Sales and Marketing share one definition of a qualified lead, and whether what converts feeds back in or the system resets cold every time.
OutcomeWhy nothing compounds today, and how to make it.The sixth step is the plan itself: every fix ranked, with how to do it, mapped to the loop. The audit is the map the Signal OS builds from.
Audit first. Build second.
The audit is the one-off: the map, done with you, yours to keep. When you want the loop built and run, the Signal Operating System builds and runs exactly what the audit found, on a system you own.
- You have traffic and a funnel already, and it does not convert into pipeline
- Your product has usage and trials, but they do not convert to paid, and you cannot see where activation leaks
- You want a clear, specific plan before you commit to a build
- You want to know exactly where the pipeline leaks, and what it is costing you
- You want the build done, not just the audit. That is the Signal OS.
- You have no offer or traffic yet. Build something first.
- You want a generic template review, not an audit of your real funnel.
A clear plan, in days.
The audit against all five loop stages and the ranked plan, yours to keep and act on, with or without the build.
Watch us read a funnel live, before you buy
Every week we build and run a piece of the signal loop live and free, no slides. The clearest way to see how we read a funnel and find the leaks before you commit to anything.
Before you start
What do I actually get?
A ranked audit of your funnel against the five stages of the signal loop, each with the fixes and how to do them, plus a prioritised plan and a walkthrough call. Not a slide deck. The map the rest builds from.
How long does it take?
A few days. You share your funnel and analytics, we audit it against the five loop stages, and you get the plan and the walkthrough.
What happens after the audit?
You can run the fixes yourself, or the Signal Operating System builds and runs what the audit found. The audit is the natural first step, and it is yours to keep either way.
Do I need to be technical?
No. We read your funnel and your analytics; you do not need to build anything for the audit.