Account-based content that moves a committee, not a persona
Account research, per-persona messaging, and the committee sequence behind every name on your list. In your voice, on agents you own, with you approving every send.
Grace built and ran this from inside Microsoft, Pfizer, and Canon. She has been in the committee, not pitching to it.
Keynote and chair
The list is built. Nothing behind it speaks to the room.
You hired the first enterprise rep. You raised the ACV target because the board asked for logos. The outbound went out and came back silent. And the content that converts SMB all day dies the moment it reaches a committee, because it was written for one person with one problem.
Five to seven people decide. Each is measured on something different. Any one of them ends it by staying quiet. That is not a volume problem, so more content will not fix it.
Four artifacts, per account
Not a strategy deck. These are the things that land on your team desk and get used in a live deal. Judge the work on these.
The account brief
One per named account. The trigger that opened the window, who sits in the room, what each of them is measured on, the competitor already inside, and the reason the last vendor lost. Written to be read by your AE before a call, not filed.
The persona message matrix
Every seat in the committee crossed against every stage of the deal. What the CFO needs to hear at evaluation is not what the Head of Security needs to hear at procurement. One grid, no guessing.
The committee sequence
The assets that go to the account, in order, per person. Each one written for one reader with one job, in your voice, approved by you before it moves.
The stall map
Where each account actually stopped. Security review, procurement, legal, no exec sponsor, or price. Named, so the next quarter fixes the real thing instead of shipping more content.
We will walk you through real examples of all four on the audit call, redacted. We do not publish client artifacts on a public page, for the same reason we will not publish yours.
The Committee Method
Six moves, in order. What we learned running enterprise GTM from the inside, turned into something that runs on your accounts.
- 01
Read the signal
Not every account on your list is in market this quarter. We watch for the change that opens the window: the first Solutions Engineer req, a new VP of Enterprise Sales, the pricing page that quietly added "Contact sales". Signals, not firmographics.
- 02
Map the committee
Five to seven people decide, and each one is measured on something different. We name every seat, what they are judged on, and which one quietly kills the deal.
- 03
Research the account
The stalled renewal, the competitor already inside, the reorg that just changed who signs. The specifics that decide whether a message lands or gets deleted.
- 04
Build the argument per seat
The CEO, the VP of Growth, and the Head of Demand each get their own case. One deck aimed at everyone persuades no one.
- 05
Ship it in your voice
Agents run the volume across every asset the account touches. You approve every send. Nothing goes out on its own.
- 06
Track it to the deal
Which asset moved which account, and where it stalled. Pipeline, not likes. The stall map tells you what to fix next quarter.
Most ABM starts at step five and wonders why the room stays quiet. The first four moves decide whether the fifth lands.
Three people have to say yes. Here is what each one gets.
This section is the deliverable. Account-and-persona-specific messaging is what you are reading right now. Forward this page to the other two and watch whether they find their own answer without asking you.
Founder or CEO
Is this a real bet, or another expense?
$96,000 a year against a $180,000 loaded ABM hire who needs six months to ramp, and whose risk you carry if they are wrong. And at the end of it you own the agent system, which a hire walking out of the door does not leave behind.
VP of Growth or Marketing
Does this make my number, or make my life harder?
It plugs into the motion you already run. We will tell you what it replaces and what it does not touch before you sign, in writing. Your team does not learn a new tool.
Head of Demand or ABM
Is this real ABM, or content marketing wearing a badge?
Judge it on the artifacts above. Account research depth, a message matrix per seat, the signal system, CRM mechanics, and a named human governing every send. If that is not ABM, tell us what is.
We have been on the other side of the table.
Fifteen years in B2B and B2C tech marketing. Grace built and ran enterprise go-to-market from inside Microsoft, Pfizer, and Canon: ICP research and buyer interviews, full-funnel work, conversion, performance marketing, and the account-based motion itself.
Not as their agency. As the person in the committee, watching a vendor deck fail in real time because it was written for a persona instead of a person. That is the whole offer. Not a template. Knowing how the room actually decides, run on your accounts, with agents doing the volume and you governing every send.
$8,000 a month. Three-month minimum.
Everything in scope is below, and so is everything that is not. Three months because the first account brief takes a fortnight and one month proves nothing.
- Account research across your named-account list, refreshed as the accounts move
- The signal system: which accounts are in market now, watched and re-scored every month
- A message matrix per persona, per stage, built on your positioning
- The committee sequence: every asset the account touches, in your voice
- The agent team that runs the volume, architected and built on your own stack
- The agentic workflows behind it, designed with you and handed over
- A voice evaluation step that scores every draft before it reaches you
- The stall map, monthly: where each account stopped and why
- Every prompt, template, context file, and agent handed over. You own it all.
- The full funnel. Conversion, performance marketing, SEO, and paid sit in Enterprise GTM OS.
- Outbound sending. We build the message, your team or your GTM OS engagement runs the send.
- CRM implementation and data hygiene. That is Enterprise GTM OS.
- Sales training and enablement delivery to your reps.
- Design and brand work beyond your existing design system.
- You have a named-account list, or you are ready to build one
- You have a mid-market motion that already closes
- Someone owns the enterprise number, and they started at least a quarter ago
- You went after these accounts. They did not just arrive.
- Pre-revenue, or no working mid-market motion yet. Too early, and we will say so.
- Enterprise deals are arriving inbound and you want more of the same. That is a different problem.
- You already hired someone to fix this. Let them.
- You want volume. This is a small list, done properly.
The method, working at a smaller size
James was not an enterprise account, and we are not going to pretend otherwise. He was a technical expert with no way to reach buyers. Same first three moves: name the room, find the trigger, build the argument. Take it as evidence the method works, not as a promise about your ACV.
"A few months ago I had no clear path for turning technical credibility into a client-facing business. Today I have a marketing plan, a public presence, and a pipeline of opportunities."
James Mott, Founder, James Mott Consulting LLC, ex-IBMWhat you are actually thinking
You have no enterprise case studies. Why would we hire you?
Because we have not been the agency. Grace built and ran enterprise GTM from inside Microsoft, Pfizer, and Canon, which means she has sat in the committee your reps are trying to reach and watched a vendor deck fail in the room. What we cannot show you is a wall of enterprise logos, because that work was done inside those companies and under NDA since. What we can show you is the method, the artifacts, and a $2,500 audit that lets you test how we think before you spend anything real.
How is this different from an ABM agency?
An agency retainer buys you output. When it ends you have a folder of assets, no system, and you are back where you started. Ours builds you an agent system and the agentic workflows behind it, on your own stack, and they are yours to keep when we are gone. You are also not paying for a floor: no account manager between you and the work, no bench to feed. What you give up with us is capacity. We run a handful of these at once, not thirty.
Why should we not just hire someone?
Sometimes you should, and we will tell you if that is the answer. A good enterprise ABM lead is $180,000 loaded, takes three months to find and six to ramp, and if they are the wrong hire you carry that for a year. This is $96,000 a year, starts in a fortnight, and stops when you say. Use it to prove the motion is real, then hire against a playbook that already works instead of a job description. And unlike a hire, the system stays when we go.
You are a small team. What happens if someone is unavailable?
A fair question at this price, and one most boutiques dodge. Everything runs on your accounts, not ours. The system, the context files, and the agents are yours from month one, so the work does not stop if we do. We agree the continuity terms before we start, in the contract, not on a call.
Will you talk about our account strategy the way you talk about past clients?
No. You will notice we do not name a single client, or publish anyone else internal structure, anywhere on this site. What we sell is our own judgment on how enterprise committees decide. Not other people confidential information. That rule protects you too.
Is this AI writing our content?
Yes, and we would rather say so than pretend. The difference is whose voice, and who decides. The agents run on your positioning, your real words, and your context, then a voice evaluation step scores every draft before it reaches you. You approve every send. Nothing publishes itself. If you want a service that quietly runs a bare prompt and calls it strategy, that is not this.
What is the difference between this and Enterprise GTM OS?
This is the messaging layer: research, per-persona content, and committee messaging across the list. Enterprise GTM OS is the whole motion, including ICP research, funnel audit, conversion, performance marketing, outbound, CRM, and governance. Land here. Expand when the message is proven.
What if we cancel?
Three-month minimum, then month to month. The system lives on your accounts, so you keep every agent, prompt, and template. Cancelling ends our time, not your system.
Test us for $2,500 before you spend $96,000.
The Enterprise GTM Audit reads your funnel, your ICP, and your named-account list, and tells you where the deals are actually stalling. You keep the map whether or not we work together. If it turns out you do not need us, we will say so on the call.