The whole motion, run across your named accounts
ICP research, funnel audit, conversion, performance marketing, outbound, CRM, and governance. Seven workstreams, one system, on your stack, governed by you.
Grace built and ran this from inside Microsoft, Pfizer, and Canon. She has been in the committee, not pitching to it.
Keynote and chair
Because the wrong fit costs us both six months.
This is not scarcity theatre and there is no countdown on this page. The reason is dull: capacity is finite, and this motion fails on the wrong account list no matter how well it is run. If your mid-market motion is not closing yet, or the enterprise push is really inbound luck, seven workstreams will not fix it. They will just cost you a quarter finding that out.
So we read the list first. If it is not a fit we say so, and point you at the audit or at Enterprise ABM instead. Nobody is doing anyone a favour by starting an engagement that was never going to work.
Seven workstreams, one motion
Enterprise ABM is the messaging layer. This is everything the message needs around it to actually turn into pipeline. Each workstream runs on your stack and hands over as it is built.
ICP research
Buyer interviews, not personas invented in a workshop. Who actually signs, what they are measured on, and the words they use when nobody from marketing is in the room.
Funnel audit
Where enterprise deals die in your funnel today. Security review, procurement, legal, no exec sponsor, or price. Named, ranked, and evidenced before we touch anything.
Conversion
The pages and assets an enterprise buyer actually hits, rebuilt to convert a committee instead of a single user. Your site stops being SMB-shaped.
Performance marketing
Paid pointed at named accounts and the people inside them, not at a lookalike audience. It scales what already converts, never on autopilot.
Outbound
The first touch, written the moment a signal appears, for the seat it is aimed at. Your team sends. Nothing sends itself.
CRM
Accounts enriched, scored, and watched. Every stall recorded against the account so next quarter fixes the real thing.
Governance
Evaluation on every draft before it reaches a human, and a human accountable for every send. This is the workstream that lets the rest run at volume without embarrassing you.
The Committee Method runs underneath all seven. Read the signal, map the committee, research the account, build the argument per seat, ship it in your voice, track it to the deal.
Three people have to say yes. Here is what each one gets.
At this size there is a procurement step and a legal step, so the case has to survive being forwarded. Send this page to the other two.
Founder or CEO
Is this a real bet, or another expense?
It is one engagement against a function you would otherwise hire for. A senior ABM lead is $180,000 loaded, three months to find, six to ramp, and yours to carry if they are wrong. This starts in a fortnight and stops when you say.
VP of Growth or Marketing
Does this make my number, or make my life harder?
We audit before we touch anything, and we tell you what we are replacing and what we are leaving alone in writing. Your team does not learn a new tool. They get a motion that already works.
Head of Demand or ABM
Is this real, or a strategy deck with a retainer attached?
Seven workstreams, running on your stack, with artifacts you can read and evaluation on every draft. Ask us on the call to walk you through a real account brief. That is the fastest way to judge this.
Quoted on the call, against your list
A 25-account, single-workstream program and a 200-account, seven-workstream program are not the same engagement, so they are not the same number. We price against your named-account list size, how many of the seven workstreams you actually need, and how much your CRM is fighting you.
The comparison worth holding in your head: this replaces a function you would otherwise hire for. One senior ABM lead is $180,000 loaded, three months to find, six to ramp, and the risk is yours if they are the wrong person. We give you the number on the call, once we have seen the list.
- You have a named-account list of 25 or more, or you are ready to build one
- You have a mid-market motion that already closes
- Someone owns the enterprise number, and they started at least a quarter ago
- You went after these accounts. They did not just arrive inbound.
- You can give this two to three hours a week of a decision-maker
- Pre-revenue, or no working mid-market motion yet. Too early, and we will say so.
- Enterprise deals are arriving inbound and you want more of the same. Different problem.
- You already hired someone to fix this. Let them.
- You want a team of twenty on it. That is an agency, and we will point you at one.
- You want the whole funnel rebuilt in six weeks. It does not work, and we will not pretend.
The constraints run both ways
- Send anything without a named human approving it
- Publish your account strategy, your internal structure, or your name, ever
- Take the engagement if the audit says you do not need it
- Run more of these at once than we can run properly
The part most boutiques will not put in writing
You are handing a core revenue function to a small team. Your procurement people are going to ask all of this, so here it is before they do.
Where does the system live?
On your accounts and your stack, from month one. Not ours. Every agent, prompt, context file, and playbook is yours as it is built, not handed over at the end.
What happens if we are unavailable?
The work does not stop, because it does not live with us. That is the whole reason it is built on your stack. We agree continuity terms in the contract before we start, not on a call after something goes wrong.
What about your data?
We work inside your tools under your access controls. We do not export your CRM, we do not train anything on your data, and we sign your DPA rather than asking you to sign ours.
Who is accountable for a send?
A named person on your side, every time. Governance is a workstream here, not a promise. If that is not how you want it to run, this is the wrong engagement.
Send us the list.
The application is short and it is the first piece of work: how many named accounts, what your motion closes today, where the last five enterprise deals stalled, and whether you went after them or they came to you. That last one tells us more than the rest combined.
Not ready for the whole motion? Start with the Enterprise GTM Audit and you keep the map either way. Or take Enterprise ABM, the messaging layer on its own.