Signal Audit · One-off

See exactly where your signals leak.

A one-off audit of your funnel against the five stages of the signal loop. We show you where every buyer signal drops, what it costs you in pipeline, and the exact fixes, in order. A clear plan, in days.

One-offthe audit and the planIn days, not weeksaudited against the loopA ranked planthe fixes, in priority order

Audited by the team that ran conversion inside Microsoft and Canon, on more than $2B in revenue.

How the audit works

Your funnel, against the five signals

We audit each stage of the signal loop on your real funnel: what we check, and the outcome it produces. Nothing vague, a specific ranked list you can act on.

01Watch02Trigger03Find the leak04Fix05Loop
01

Watch — do you capture the signals?

Which buyer signals you track (page visits, intent, account fit, return behaviour), what you are missing, and whether they reach the people who can act.

OutcomeThe signals you should be watching and are not.
02

Trigger — do signals fire the right move?

Your triggered responses (pages, messages, next steps), whether they match the signal, and where the response is generic instead of specific to what the buyer just did.

OutcomeThe moves that misfire, and what should fire instead.
03

Find the leak — where does the funnel drop?

Every stage of your funnel on your real analytics, the biggest drop-offs, and the cause of each, stage by stage.

OutcomeYour funnel with the leaks ranked, biggest first.
04

Fix — does what you have convert?

Your pages, funnels, and channels against what actually converts: your voice, proof beside the ask, one clear next step, and where each falls short.

OutcomeThe specific fixes, in priority order.
05

Loop — does anything compound?

Whether you measure at every stage, whether what converts feeds back in, and whether the system learns or resets cold every time.

OutcomeWhy nothing compounds today, and how to make it.

The sixth step is the plan itself: every fix ranked, with how to do it, mapped to the loop. The audit is the map the Signal OS builds from.

Where it sits

Audit first. Build second.

The audit is the one-off: the map, done with you, yours to keep. When you want the loop built and run, the Signal Operating System builds and runs exactly what the audit found, on a system you own.

This is for you if
  • You have traffic and a funnel already, and it does not convert into pipeline
  • You want a clear, specific plan before you commit to a build
  • You want to know exactly where the pipeline leaks, and what it is costing you
This is not for you if
  • You want the build done, not just the audit. That is the Signal OS.
  • You have no offer or traffic yet. Build something first.
  • You want a generic template review, not an audit of your real funnel.
What you leave with

A clear plan, in days.

The audit against all five loop stages and the ranked plan, yours to keep and act on, with or without the build.

Questions

Before you start

What do I actually get?

A ranked audit of your funnel against the five stages of the signal loop, each with the fixes and how to do them, plus a prioritised plan and a walkthrough call. Not a slide deck. The map the rest builds from.

How long does it take?

A few days. You share your funnel and analytics, we audit it against the five loop stages, and you get the plan and the walkthrough.

What happens after the audit?

You can run the fixes yourself, or the Signal Operating System builds and runs what the audit found. The audit is the natural first step, and it is yours to keep either way.

Do I need to be technical?

No. We read your funnel and your analytics; you do not need to build anything for the audit.