Strategic Enterprise AI Adoption and AI Integration
Strategic AI adoption
Implemented AI across key functions, including marketing and analytics, with a structured strategy and actionable roadmap.
Impact
20,000+ employees worldwide;
AI adoption rollout aligned with business objectives and measured through robust frameworks.
Expertise
AI Strategy, Human-Centric AI, Digital Transformation, AI implemenation, Business Strategy, Leadership
Role
Grace Cheng: Strategic advisor, guiding initiatives from planning and evaluation through to integration and ongoing review.
Objective
Organisational AI Adoption & Transformation
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Implemented AI across key functions, including marketing and analytics, with a structured strategy and actionable roadmap, with securing leadership buy-in, and driving employee engagement and involvement
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Roll out use cases aligned with business objectives measured through robust performance frameworks.
Solution
Led AI adoption, integration, and digital transformation at the organisational level across marketing, e-commerce, analytics, and business operations.
Strategically rolled out AI adoption, including:
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Comprehensive planning
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Securing leadership buy-in
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Mapping relevant tools and technologies
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Conducting evaluations, including priortisation and resources allocation, both internally and extternally
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Driving employee engagement and involvement
Developed use case initiatives aligned with medium-term business objectives and ROI, measured through robust performance frameworks.
Outcome
Leadership Alignment & AI Strategy Execution
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Secured leadership buy-in and approval for the AI strategy through a structured approach involving:
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Strategic evaluation and needs assessment
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Tool and technology mapping
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Executive communications across teams and the broader organisation
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Gaining top-down support from management and fostering bottom-up employee engagement and involvement
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Rolled out high-impact AI use cases designed to drive measurable business value and outcomes, while reducing resource input and investment through the strategic implementation of AI tools and technologies.
Takeaways
Human-centricity is key
Adopted a human-centric AI mindset and an experimental approach, strategically understanding the collaboration and alignment between humans and AI, prioritising human roles and values, and identifying where AI can accelerate and transform processes.
Skills & Tools
Leadership
AI Strategy
AI integration consulting
AI implementation
Human-Centric AI
Digital TransformationAI
Business Strategy
Marketing Strategy
AI-Powered Marketing
Strategic Communicaiton
Performance Measurement Frameworks
AI Use Case Build
eComemrce
Data Analytics
Challenges
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As an early adopter of AI, how to successfully secure leadership buy-in without access to rich benchmark insights
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How can we effectively evaluate all key factors, including both opportunities and limitations driven by AI to make informed decisions when prioritising which use cases to build and deliver?