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Purwadhika
Marketing Strategy
User Experience Optimisation
+Programme registration rates
Increased programme registration rates by optimising user experience & marketing strategy.
+Market Expansion
Expanded the brand and product reach into new markets, driving commercial growth.
Expertise
User Experience (UX), Lead Generation, Conversion Rate Optimisation (CRO), Social Media
Role
Grace Cheng: Strategic advisor in marketing strategy and user experience enhancement.
Objective
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Increase registration rates for digital course programmes, webinars, and events.
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Expand into new markets by enhancing user experience through improved localisation, UX design, and optimised marketing strategy and execution.
Solution
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Strategic advisory on optimising user experience across product landing pages and registration flows.
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Strategic updates on language and localisation across category pages and landing pages.
Outcome
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Doubled programme registration rates by optimising user experience, marketing and social media strategy.
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Expanded the brand and product reach into new markets, driving commercial growth.
Takeaways
Experimental approach for growth
Adopted an experimental approach through continuous testing, launching, improvement, and iteration to drive strategic optimisation and maximise ROI.
Skills & Tools
Marketing Lead Generation
User Experience (UX)
Strategic localisation adviosry
Social Media Marketing (LinkedIn)
Content Strataegy
Conversion Rate Optimisation (CRO)
Challenges
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First-time entry into international markets without adequate preparation in:
Optimised user experience across the registration journey;
Strategic content and localised language support. -
Tight timeline for UX and content updates due to fast-approaching registration deadlines.