Golfzon
Website Build & Design
Performance Marketing, Content, Social Media Marketing, SEO, Paid Advertising
New Market Expansion
and Growth
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New market entry and expansion through the 0-to-1 launch global website.
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Increased product sales driven by a strategic global marketing strategy and execution.
+14%-15% MoM Growth Traffic Growth, SEO
A consistent average 14–15% month-over-month increase in organic traffic.
Product sales increased through YouTube Search Enginee Marketing (SEM).
Expertise
Strategy Planning & Consultation,
Branding, Web Development & Design, Performance Marketing
SEO, Content, Social Media,
YouTube Search Enginee Marketing (SEM)
Role
Grace Cheng: Led marketing strategy, storytelling content strategy, SEO, branding , and website design.
About Golfzon
Golfzon provides the most realistic indoor golf simulators and is the most popular simulator brand in the world, with 9449 locations in 41 countries.
Objective
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Increased market margin, brand visibility, and product awareness through new market entry and expansion, enabled by the 0-to-1 launch of a global website.
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Achieved growth in product sales through the implementation of a strategic global marketing plan and effective execution.
Solution
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Branding & Market Expansion
Successful entry into new international markets through strategic branding initiatives. -
Strategic Content & SEO
Developed top-funnel content strategy combining SEO-friendly long-form content planning, pipeline feeding, and targeted social media execution. -
UX & Media Optimisation
Continuous optimisation of website design and user experience across owned, earned, and paid media channels. -
Global Website Launch
Led the end-to-end creation, design, and deployment of a global website tailored for international audiences. -
YouTube Search Enginee Marketing (SEM)
Achieved measurable product sales growth through data-driven YouTube marketing campaigns.
Outcome
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Organic Traffic Growth
Achieved a consistent 14–15% month-over-month increase in organic traffic, driving high-quality content views, improved brand visibility, and stronger product awareness. -
Product Sales Growth
Increased product sales through a comprehensive product marketing strategy, including:
Strategic product positioning through International content partnerships, YouTube marketing and YouTube SEO, and targeted product-focused campaigns
Takeaways
New market entry and growth is about alignment and good execution
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Cultural-Based Empathy and Resonance
Cultural empathy and resonance play a critical role in cross-cultural partnerships, international expansion, and global collaborations. -
Strategic Alignment
Success depends on aligning centralised business strategy and core objectives with an experimental approach to entering, expanding, and growing in unfamiliar markets or regions. -
Effective Execution
Strong execution requires: -
A clear strategic roadmap
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Leadership buy-in at the top level
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Bottom-up engagement from teams and key stakeholders
Skills & Tools
UX/UI Design
Product Design
Customer Experience (CX)
Ecommerce
Marketing
SEO
Data Anlytics