Redesigning product pages for up to 50% conversion uplift.
Before founding AI Strategy League, Grace led site merchandising and product-page optimization for Microsoft’s commercial digital stores across EMEA, spanning Surface, Xbox, and Microsoft 365.
Grace’s own work as a practitioner at Microsoft, not an AI Strategy League client engagement.
Conversion, end to end
Not more traffic, but a clearer path from a product page to a purchase, proven market by market.
Redesigned the product pages
Rebuilt product pages so a visitor could understand the product and act, across Surface, Xbox, and Microsoft 365, market by market.
Fixed the customer journey
Found the confusing points, the configurators and the bundle and accessory flows, where buyers hesitated and dropped, and cleared the path to purchase.
Proved it with experiments
Ran A/B tests and UX experiments to prove what actually moved the number, not what sounded good in a meeting.
Grew the ecosystem
Merchandised the device, its accessories, and Microsoft 365 to sell together, so the whole product ecosystem grew, not one SKU at a time.
month-on-month conversion uplift on optimized pages, through A/B testing and UX experimentation, across the EMEA commercial stores.
Absolute figures are confidential. The uplift is the measure we share.
The same method, on a system you own
This is the exact work the Signal Operating System does now, on your own stack instead of Microsoft’s: audit the funnel, find where the journey leaks, rebuild what converts, measure the lift, and compound it. The method is the same. The difference is that you own the system.