The foundation and the system your growth runs on.
An agent amplifies the decisions you already made.
Set the foundation, then build the system on it. The engine runs on both.
You build it, we guide, you keep it.
Grace at ASL has shown me practical ways to get in front of customers and clearly communicate the value I provide.
What stands out is how structured she is. She doesn't hand you a pile of ideas and wish you luck. A few months ago I had no clear path for turning technical credibility into a client-facing business. Today I have a marketing plan, a public presence, and a pipeline of opportunities.
The tools are good. They are not a substitute for the work underneath.
A team spends six weeks evaluating an AI research workflow. Then someone asks how many customer conversations they had that quarter, and the answer is none. The tools are genuinely good, and they are not a substitute for the unglamorous work underneath them: the positioning, the ICP, and the message that only you can decide.
The Foundation layer
The noise, set apart: agents for everything, new tools, tool-stack envy, this quarter's trend, virality. None of it holds without the base.
Foundation before automation
What we build together, step by step
The foundation and the system in one sequence: we set the frame and the narrative, then build the engine that turns it into pipeline, on agents you own.
Positioning, ICP and messaging
The frame and the narrative. We audit and refine your positioning, your precise ICP and unique selling point, and the messaging and brand narrative, so you are the obvious choice before anything ships.
Website and content
We audit and refine your website and the whole web journey, and the content that carries the positioning, so the site turns your point of view into pipeline.
Intent signals
We capture, audit, and refine your intent signals, and map an architectural view of them, so you can read who is ready and what they need, on your own stack.
Content system
With the signals and positioning aligned, we build the content system: inbound content and repurposing workflows for product learning and a content philosophy. Agentic AI turns your point of view into a week of content across email, newsletter, social, and paid, in your voice, on brand, and in your design system. Sales and content stay aligned.
Warm outbound, CRM and pipeline
We translate the content, the copy, and the product learning into warm outbound, CRM, and pipeline, so the whole system compounds into revenue.
You build it. We guide. You keep it.
Map and scope
We map your positioning and pick the first piece to set. No deck, a working scope you can start from.
Build it, on your stack
You drive, we guide the approach and review what you produce. We build it in Claude, on your own tools, in your voice.
You own it
You keep every file, prompt, and context doc. The next project starts from what you already built, not from a blank page.
Grace Man
I'm an agentic AI growth advisor and practitioner. I started as a creative director, then spent 15 years driving brand, marketing, and growth at Hyundai, Pfizer, Microsoft, and Canon, influencing more than $2B in revenue. I have trained and coached over 3,000 professionals in AI-first product growth. Now I run my whole business on the agentic AI system I teach, and I build it in public. Everything I would guide you on is something I do myself, every week.
One monthly subscription
The Academy capability, scoped to one practice. Month to month, cancel any time, and you keep everything you build.
Common questions
An agent amplifies the decisions you already made. Automate a vague position and all you scale is the vagueness. Bedrock, then system, then agent, in that order.
The eight bedrock decisions, set and written down: positioning, ICP, messaging, brand narrative, and the rest, plus the reusable context files and guardrails in Claude. It is yours to keep.
No. You build it, we guide the approach and review what you produce, and you keep everything. Same principle as the team programs: if nobody on your side will touch it, this is not the right fit.
Same library, same frameworks, same live builds. The workshop is priced and delivered for a growth team of up to five people who own an enterprise number between them. This is the same capability scoped to one practice, at an individual price. If you later have a team to train, the workshop is the step up.
Build the foundation your practice runs on.
Apply to join, and we set the foundation and build the system together, on agents you own. You build it, we guide, you keep it.